SEO or Search engine optimization is the roadmap that connects prospective customers to relevant websites. It lets you find what they are looking for and draws interested customers to the relevant online websites.
If you run an online business or a website, then SEO is probably the most important investment that you ever, and while cost is a factor, it should not determine your decision when hiring an SEO expert. The algorithm updates in the field have shifted the core essence of SEO from a manipulative marketing tool to an art form. This combines many aspects like IT, branding, content creation, and its promotion, all of which is required to drive high-quality traffic to your website.
If you want to understand the benefits of SEO for your business, then the stats mentioned below will make it clear why search engine optimization is crucial for you. The SEO statistics also offers a benchmark that lets you build the SEO strategy for your company smartly.
Take a look at these crazy SEO statistics
In 2019, Google accounts for 75.93% of the global search traffic on the desktop. This is followed by Baidu which is 9.85% and Bing at 8.42%. (NetMarketShare)
It is good to have a high rank on Baidu and Bing but the business that attracts the most customers is the one that is ranked higher on Google, it also depends on your demographics.
Per second, the number of searches on Google is over 74000 on any given day. (Internet Live Stats)
A buyer thinks that he has total control over the whole process of buying online. They do not want to be a sales target of a company that aims to market their product. When your site ranks high on the search engine then this lets the buyer do his own research for a product or service. This works to your advantage because if you rank high then the traffic to your site is more and this automatically helps you to convert customers. So, SEO is basically an essential way to market your website in the digital world today.
50% of the search queries typed on the search bar are four or more words longer (WordStream)
Most users on the search engine site will be looking for something that is very specific. They would not be searching for a single keyword but for long tail keywords. The content on your site should reflect the user’s search. There is a difference between “content marketing”, “content marketing services”, “content marketing tools”. You might rank for all of these keywords, but if you do not provide a defined informative content for “content marketing”, you are serving the wrong content to the user and might lose that ranking. You will clearly see how these searches are different from each other. The goal of each search is unique and the user searching for a product on the search engine will be expecting content as close as possible to his search.
Google receives more than 1.2 trillion searches each year. (Internet Live Stats)
SEO is critical to market your product or service. Most users will not go beyond the first page to look for what they want. Not getting a position on the first page on SERP automatically drops the number of leads towards your website.
62% of internet traffic globally comes from mobile searches (Statista)
Most searches on Google happen on the smartphone rather than on the desktop. This makes it important for you to ensure that your website is optimized for mobile users. Your website should be responsive because of the difference in the size of mobile devices.
The global revenue reported by Google in the year 2018 was 136bn USD. Its quarterly revenue in the first quarter of 2019 is 36.12 billion USD. (Statista)
Google changed its algorithm 15 times in the year 2018. It has already changed it 4 times until June 2019 (Moz)
Following the Webmasters guidelines lets you stay ahead in the search engine ranking. If you’re doing and grey or black hat strategies, your website has to keep up with these changes or it will risk falling behind its competitors or be deindexed completely. This means that doing SEO the right way, providing high quality relevant pages to the user
The business in the USA is looking to spend $80 billion towards SEO by the year 2020 (Forbes)
In the year 2016, the USA was spending $65.26 billion
The close rate for SEO leads is 14.6%. The close rate for outbound leads is 1.7%. (Imforza)
The online search engine takes care of 93% of experiences searched for. Imforza
70-80% of the users ignore the paid ads and click on organic searches. Imforza
75% of the users do not look beyond the first page of the search engine site. Imforza
The click per rate or CTR is what determines the rank of a website on the Google search engine. The CTR for Google in the year 2017 was 20.5% for position 1, 13.32% for position 2 and 13.14% for the 3rd position. (Ignite visibility)
It takes 950 days on an average to get to the top 1 position in the Google search engine. (Ahrefs)
The average length of the top ranking pages on Google is 2000 words (Sweor)
The longer is the content on your site the higher is the search ranking. Large content tends to dominate the first page of the search engine ranking. Here the first result had around 2416 words and the 10th result had 2032 words.
97% of your leads are lost when they land on the leaky landing pages. WordStream
The click to call commerce is expected to reach $2 trillion by the year 2019. (Marchex)
Mobile SERPs are going to get more important in generating business. Your search campaign should push for phone calls.
21% of the users will access more than one of the results that come on the search engine SMA marketing
62% of the customers will use the search engine to know about the service or product. (Crazyegg)
The length of the URL correlates with the search engine ranking. Crazyegg
The URL should contain real words that are relevant to the website content. It is also important that the URL be kept simple and short. As per research, the top-ranked site had a URL length of just over 50.
The average number of backlink for the top rated site was 35k. Crazyegg
81% of shoppers first do an online search before they buy a product. Crazyegg
97% of people look for a local business online, as per data from 2017. Crazyegg
The bounce rate increases by 32% when the page load speed increases from 1 to 3 seconds
61% of the companies feel SEO is the biggest priority for them in 2018 for marketing their business. (Digital Strategy Consulting)
Generating website traffic is the biggest marketing challenge for companies. SEO online marketing is agreed to be the best marketing method, which wins over traditional marketing methods.
Get 25-30% more clicks when your business is listed with a website. Google
30% of the searches on the mobile are related to the location. Google
72% of the customers visited the local store within 5 miles after a local search. WordStream
87% of those who use smartphones visit the search engine site at least once in a day. Hubspot
If the site keeps appearing many times in the search engine then there is a 50% chance that the visitor will click on the site. Brafton
40% of the visitors will skip a website if it is not mobile friendly. Tyton Media
There has been an increase of around 3400% since 2008 for voice queries. Hubspot
Having a well-optimized video on your website makes it 52 times more likely for you to show up on the first page of a Google search. Unbounce
The average time spent on a search session is less than 1 minute. Moz
As per a study that was done by Rand Fishkin, the time that a user spends on typing the initial query, to loading the search, and then select the result, and to do any back button click does not exceed more than 60 seconds.
40-60 billion searches on Google each month in the US alone. Moz
An average of 3.4 searches is performed in a day by each searcher on Google. This leads to roughly 40-60 billion searches that happen on Google each month.
You now understand why SEO is essential for your website. Organic search is the most valuable tool to market your business today. SEO is important for every company that has an online presence. Be it a small, medium or large scaled company, a start-up, local or a global brand, you cannot escape the benefits of SEO. When someone is searching for information relevant to the product or service that you offer on the search engine then you need to be there.
The SEO statistics mentioned above is evidence enough to make you aware of customer behavior and it lets you understand the industry better. The data helps to analyze the pattern and predict future trends. These are crucial to let you shape the SEO strategy for your business.
SEO is straightforward. It optimizes your website for the search engine to deliver better information. It ensures that the content is indexed accurately, and it is displayed in the top search result. However, the rules keep changing. SEO is a time taking and a continuous process but rest assured that its gains outweigh the efforts that you need to put in to implement the strategies that are relevant to your business.
I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called SiteGuru.co. Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.