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Most businesses today have already realized the need for search engine optimization for a better online presence, And if someone still does not know what SEO ( Search Engine Optimization) is, it’s definitely lost touch with the reality. Search engines have become the first place where users worldwide seek information. And companies, regardless of their size, can become more visible in online space, specifically through search engine optimization. But the good news is that SEO is actually useful for many other aspects of your business.
Here are 25 reasons why you need SEO
1. Search Engine Optimization Is Good For Your Customers
The ultimate goal of any business is delivering quality and value to its customers. And consumers more than all like to navigate well-structured sites and find useful information online. That is why a site that is good for the consumer is also good for the business.
2. SEO Improves the User Experience
Google is constantly improving and developing its algorithms, and they can now distinguish a good and enjoyable consumer experience. Search engines aspire and want their users to find the information they need with as few clicks as possible and, if possible, on the first search result page (SERP). So sites that seek to get a good position on the search engine results pages ultimately deliver a high-level consumer experience, which is the optimal business and branding option.
3. SEO Facilitates on Mobile Search
Today people are always online and are looking for information about everything that excites them anytime and anywhere, from a new restaurant to dinner to encyclopedic facts. Thus, mobile access and consumer experience are becoming more and more important. Today, your site does not appear on the first page if it is not optimized for search engines. But once you implement some SEO techniques, the change in your mobile presence is guaranteed.
In addition, thanks to local SEO, people in your area will find your business easier, which will transform into more visits, emails, calls, direct online purchases, or other forms of engagement with what you do.
4. SEO Provides Quality Content on Your Site
Google, like any other search engine, gets smarter every day and focuses increasingly on the quality and value of the online content. The architecture and design of your site is still important as well as its technical part, but if you do not deliver the quality content that consumers are looking for, the chance to get a good spot on the search engines is minimal. Therefore, fundamental SEO practice is content optimization. Start building a good content profile today and for a long time, you will benefit from the fruits of this solution.
5. Search Engine Optimization is Good for Your Business
It is almost impossible to divide your customers and your business. That’s why the good news is that SEO helps both. Applying best search engine optimization practices, you will see results and returns in the face of higher traffic, more engagement and profitability very soon.
6. SEO is an Effective Tool and Ranks You on the First Page
People today are constantly connected to the Internet, which makes search engines the most used sites and the place where everyone is leaning, looking for information, tips, different businesses, and entertainment. That’s why optimization for search engines as a means of digital marketing will not disappear soon. On the contrary, SEO will become an increasingly important element of any marketing strategy. And the fact that too few people get to the second search results page is generally recognized. So while SEO works efficiently and flawlessly, and this is proven, your business only loses if it neglects it.
7. SEO Increases Traffic, Engagements, and Conversions
The fact that search engine optimization brings higher traffic to your site is more than logical and obvious. The best part of SEO is that this method focuses on higher value and the results (better-optimized site, better link profile, etc.) do not disappear over time. Thus, search engine optimization not only brings more clicks and views to your site here and now, but also greater engagement, as users find it useful and enjoyable, and are happy to turn around and trust it over and over again. And engaged users are more likely to become customers. So just a few months with SEO leads to a higher conversion rate.
8. SEO is a Cost-Effective and Long-Term Investment
In any case, in business, things often rely on money and finance. Or, in other words, everything comes down to return on investment (ROI). In this category SEO also takes precedence over other options as it is a relatively inexpensive method. Direct impact on sales and revenue may not be as easy to track, but the higher conversion rate logically follows the better online presence and brand image that search engine optimization brings. And the best news is that stopping once to invest in SEO, what is done will remain and will continue to work for your business. While search engine optimization definitely requires persistence, end results are visible for years.
9. SEO is What Your Competitors are Doing
If you ignore what your competitors are doing, you will soon have no competitors because they will have overtaken you long ago. And if you do not invest in search engine optimization when everyone in the industry builds better sites and links to rank more efficiently on the results page, then you will not have any chance and you will lose many potential customers just because you don’t take advantage of one of the best marketing techniques.
10. SEO is Better than PPC ( Pay Per Click)
SEO optimization is profitable in the long run, while PPC advertising has a short-term effect. While you pay – your ad appears on Google when you stop paying, it disappears.
On the other hand, PPC advertising is appropriate when you launch a new product or campaign because at such a level it is difficult to achieve quick results through SEO.
It is best to use PPC advertising when promoting a product or commercial content because you have invested money to earn customers and sales.
Web site optimization is a long-term investment that leads to attracting traffic, establishing and enforcing a brand, building an online real reputation, and connecting with users and potential customers.
Research shows that search engine optimization carries approximately 20 times more traffic than paid ad (PPC). However, statistics show that 87% of their budget, site owners invest in PPC, against only 11% for SEO.
11. SEO is One of the Best PR Strategies.
That’s right, SEO is one of the best PR strategies. You may think that these things come from two different worlds, but they have a strong relationship in online space.
We all know that the PR way of distributing information about a product, brand, person, or service in the public domain. Through SEO you can achieve exactly the same as attracting more attention to your brand. Of course, to achieve this, you need strong and relevant links and quality content.
Links are a form of recognition for your site.
This means that sites that find your site useful and informative have placed a link to you because they want to share it with their visitors. In the web, this can be categorized as “word of mouth” or PR strategy. The more sites you link to, the more visibility you acquire.
12. SEO Can Eliminate Telemarketing
Invest in SEO instead of telemarketing. If you are tired of sending emails, ringing over the phone, or performing another outreach, search engine optimization is your only option. After all the SEO benefits we have mentioned here, you may find out why this process is a few steps ahead of looking for customers instead of looking for you. Things are fairly simple. Imagine that you are connecting to a customer you want to offer a service to, but you do not have a portfolio. You can not prove your qualities to him. While, if you have an established and discoverable brand, you can show it to him, or even better, the customer can find you yourself because of the visibility of your brand.
13. SEO is Live 24/7
Even while you are sleeping or offline, search engine optimization works to your advantage and never sleeps.
The unique thing about SEO is that it is a long-term investment that is not time-bound.
14. SEO Will Help You Improve Your Blog Traffic.
As your blog is ranking more and more on the search engine pages, a few things will happen.
Google will rank your site better and your traffic will increase. And more traffic means more engagements.
15. Get Global Customers
The Internet is a global platform. People from all over the world search the Internet for their needs. Since SEO makes your site visible in the first pages of search engine results, there are chances to get international contacts for your business that boosts your business worldwide.
16. SEO WIll Help You Improve Your Social Media Presence
As your customers are visiting your blog or website, it’s very likely for them to search for a social media link to follow you. A good SEO strategy will generate huge traffic to your social media pages.
17. Conversion of Visitors to Customers
SEO is not just about increasing visitors to your website. This means converting visitors to your business customers by applying different optimization techniques.
18. SEO Can Help Small Businesses
While many big businesses rely on AdWords as the main advertising strategy, it’s better for smaller companies to rely on SEO to get ahead of the competition.
19. Link Building SEO
The presence of links that lead to your site remains one of the best practices for achieving a high rating. One thing you need to remember when implementing a link building strategy is that the quality of the links that link to your site is more important than the number. With that in mind, your link building plan should focus on sites that have authority in the eyes of Google.
20. Search Engine Optimization WIll Make Your Website More Secure.
SEO will make your site safer for your visitor because with the bigger traffic you will have more finance to invest in the security of your website. This is a very important factor for the big companies which are targeted by cybercriminals every day. Safer website is equal to the best user experience.
21. SEO Make Your Vistors More Informed About Your Business.
The main source of traffic for most of the websites are search engines like Google. Google, for example, helps customers to research whatever they need. And based on that research the customer can make a decision on the available options. And if your website is placed on one of the top positions on Google Search that means a lot more informed potential clients.
22. SEO Help Your Business With Offline Sales too.
Almost all of the customers research first before going to the store to buy it. And most of these customers research online with the help of the search engines. And if your site is search engine optimized and it’s on the first pages of the search engine that means more visitor for your business.
23. SEO Will Help You With Your Email Subscribers
If you have implemented an e-mail newsletter to your website, SEO can help you with that too. As your site is getting higher ranks in the search engines you can expect more subscribers to your email newsletter. And every subscriber is a potential customer.
24. SEO Will Increase the Speed of Your Website
As you are optimizing your site more and more every day, you will eventually improve the loading speed of your website. A website with good speed offers the best visitor experience.
High-Speed website is a sign of a successful business.
25. In Conclusion
When creating marketing campaigns, you should not look at your customers as static audiences. On the contrary, you should look at them and your business as a community. And as in every community and here honesty and trust have the greatest importance. And through local SEO, you have the chance to get feedback, read reviews, and adapt to the changing desires and attitudes of your customers. Listen to what they really want, and you will undoubtedly win their hearts.
The processes for optimizing sites are many. Any expert you would ask would tell you how important they are. Through SEO you can achieve great marketing success and this is one of the best marketing strategies you can use for your business.