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Digital Marketing Strategies to Increase Your Online Business Sales

by Jay | Posted on December 27th, 2019

Digital marketing has become essential on the business front. Potential customers and competitors are always online making this form of marketing the best for any business to stay ahead and grow. To enjoy the full benefits of it; however, you will need to come up with a strategy that is easy to implement and one that will propel you towards business success. To help you out, here are valuable digital marketing tips that will help you succeed:

Goal Setting

Starting with solid goal should be the way to start with your digital marketing. When you know what you are looking to achieve, it becomes easy for you to make decisions with the aim of increasing business success rates as far as the goals are concerned. You will know where to put your focus on saving you from wasting too much time on marketing elements that don’t favor your digital marketing expectations.


Go through your idea generation and create S.M.A.R.T goals

Video Marketing

It can be quite appealing to your audience, especially when you include the right content and pay attention to the quality of images and the audio included. Videos can go viral when they are high in quality and have a message. This means that you can enjoy greater viewership by sharing a relevant video with a few of your target group. You can find a video marketing agency to help you create the best videos and share them on the most relevant platforms to gain you value for your business. Or go through trial and error. Understanding each platform and identifying their purpose is going to help you increase the chance of success.

YouTube (Do not treat it like a search engine, more of a recommendation engine):
Upload all video and review your analytics. Is your traffic coming from Youtube channel, Suggested video, Youtube search? If not, remove the videos that are not seeing any action.
Fine tune your Youtube channel with only best content. Look at best channels and see what they are doing. Have a focus and don’t have everything on youtube. 


Best practices for YouTube: 

  • Title you would click to watch
  • 55 characters
  • Explicit value proposition
  • Thumbnail MUST match title

Facebook Video: I’ve added few suggestion in this article:

Search Marketing

This is a particular type of marketing that is done using search engines. The technology keeps improving making this marketing easier by the day. The use of relevant keywords is one of the approaches that can be practiced to get you positive search results. When it is easier for your audience to find you in search results, it will be better for your business. SEO can be quite helpful, and a professional digital marketing agency can help you out in making all the right decisions with this kind of marketing.


Marketing funnel creation

The marketing funnel should clearly lead the customers’ journey from the time they make a move to your business to the time they are changed into sales. Call to action, lead magnets and opt-ins make very good funnel pieces to get your business where you wish for it to be. Your marketing funnel should include awareness, interest, desire and finally action. You simply need to start by making your customers aware of the service or product you are offering. Then make sure that you feed their interests with the right content before giving them a desire to be part of your clientele for the services of products so they can take the right action. With this kind of funnel, your digital marketing efforts will without a doubt pay off in the end because you have covered the entire process of attracting and maintaining new prospects.

Call-to-action development

This is text or image that prompts your visitors to take the expected actions such as viewing your products and services by visiting your website or subscribing to your newsletter or viewing webinars and any other action you are guiding them to take. The call to action should direct your visitors to a landing page from where you can easily collect relevant visitor information in exchange for valuable offers. An effective call to actions will always generate more leads and increase conversion rates for the website. It should get the attention of your visitors and be creative enough to make them want to take the next expected action.

Mobile Marketing

This form of digital marketing can hardly be ignored considering that a larger population now uses mobile devices to find the information they need as well as to make purchases. The digital marketing strategy thereby passes for any business with the focus being on optimizing the mobile experience the users get. An online presence with a defined mobile approach can get you amazing results and it should, therefore, be considered to ensure you don’t shut out any potential customer. You can get help from a good digital marketing agency.

Social Marketing

Social media platforms have become the way of life for most people today. The networks offer you a chance to communicate, offer content, create and nurture trust and transparency. The approach you take can determine the influence you have on purchasing decisions of your audience. Reactive, fluid and timely social content can get you results easily. This kind of marketing is also quite affordable making it suitable even for startups.

Customized solutions based predictive consumer behavior

It is imperative for marketers to decipher how potential buyers are behaving, where they can be found and what devices they are currently using. Success in marketing in today’s digital world comes from understanding consumer behavior and psychology. By using the right digital marketing solutions, they can create more impactful marketing strategies by interpreting consumer behavior accurately.

Online marketing in today’s digital marketing landscape involves creating and utilizing a whole gamut of software systems and apps. With the support of the best global IT service providers, with unrivaled experience in iOS apps development expertise and ability to create strategies based on your specific marketing needs can help you achieve your short-term and long-term marketing goals.

Lead magnet creation

When working on your digital marketing, you need to offer relevant information to the customers in line with the services or products you are offering them. A good lead magnet can be used with a call to action or alone to trade information. There are various approaches you can use for this, such as offering free white paper downloads which require form filling first. You can then use the collected information to interact with the visitors as they continue in the funnel. Driving traffic and converting will be made easy when lead generation is a success.


Reaching out to the target audience in the most convenient and efficient way is quite challenging to many entrepreneurs. Whether you have commodities or services to sell in the market, you will have to make your brand known to them. This means getting into some sort of marketing plan if at all you are to get the recognition you deserve. Digital marketing will offer you with the right solutions. The good thing about digital marketing solutions is that they offer you behavioral targeting possibilities, real-time data, adjustability and reduced costs in making it all possible.



I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.


No need to hire SEO experts anymore to fix your site technical SEO issues