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Google Announces Mobile-First Indexing to New Websites

by Jay | Updated on June 6th, 2019

By the end of 2016, news started spreading that Google new site will be mobile first index. It makes sense as statistics collected showed more than half the search result pages were from mobile generics. The new rule will apply as from July 1, 2019. Mobile first indexing is basically the process of indexing and crawling a web design by Google which aims at the mobile version of it over the desktop. the process aims to determine how your page renders on phones versus desktops helping rank it better among the search engines.

This implies whenever you register a new website, it will be scrutinized or crawled by Googlebot. The smartphone friendliness of your web will be used to rank it among the search pages. Mobile first indexing has been a hot topic for a long time but tangible changes were seen on the year 2018 but Google didn’t specify what changes they were tackling in the initial stages.

showing smartphone being used instead of laptop

Google explained the mobile-friendly configuration is aimed at helping companies’ primarily mobile-users to better their web page search results. This new rule has come to boost the reality of a mobile-dominated search platform, hence persuade developers to give mobile phones a first priority and first-class experience.

Only for New Websites

The mobile first indexing will apply only to new websites—to be clear, webs that Google isn’t aware of. The recent sites that had embraced mobile indexing will continue to be developed in that category but veteran sites will continue to be indexed the old-fashioned way.

view of smarphone

No Notifications.

Unlike the old websites which used to give you notifications whenever they were moved over, you will not need any update or notification since your page will be in the default form—First-Mobile Indexing.

However, those who are still under transformation will still receive notifications through search consoles whenever their websites show readiness and perfect combination with first mobile indexing.

Mobile first indexing is not the only criteria that Google has ever used to cater for the ever-increasing mobile users, some years back, it added speed to their signals to help prioritize mobile search pages. Slow loading pages were done away with or down-ranked.

Whilst a large majority of sites cater to clients across the desktop and smartphone, those who are a bit behind should not panic as they have a wide range of resources and help to get them started.

Why Should You Be Concerned?

Failure to meet the Googlebot requirements means your website will have issues with the indexing hence poorly ranked. Pay keen attention when you launch a web page—ensure it works well with mobile by conducting a series of tests. Despite the fact that some old URLs are still dynamic and can serve phone users, Google strongly advises it as important to completely shift into mobile first indexing.

While still on help, creating and testing, site owners can check the parity and or mobile first indexing of the web they have created on URL inspection tool, which automatically shows when was the site last crawled and indexed. Google has also offered tons of documentation on how to create a first-time mobile first indexing website.

In Conclusion

Web design is extremely dynamic and the world has seen tremendous changes since its launch in 1991. The major changes have seen the industry evolve from being desktop biased or focused to partial mobile friendly and now they are crawlable and indexable which makes them just better.


I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.


No need to hire SEO experts anymore to fix your site technical SEO issues