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How to Write an Amazing Ebook for your Lead Magnet

by Jay | Updated on August 29th, 2019

There are three ways to go about this. If someone else can do it for me option, private label rights option, and I want to do it my way option. We live in the digital age where we can ask someone to write a book for us and the costs are very pleasing. But you also have to investigate and see if the person who is going to write for you will have the same tone and idea. Also, consider the portfolio of the person for hire and see what previous work they have done.

If writing is not for you, you can always have someone else write it for you. Or purchase a Private Label Rights of an ebook and make it your own. But the power of an ebook is real. We see tremendous traffic coming in. People begging to get their hands on FREE EBOOK Download every second of the day.

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We see incredible opt in rates with FREE EBOOK DOWNLOAD. More than any other offers. Sure, Infographics, Videos are great tool, but ebook has that “I own this book” psychological effect on people and results are in.

There is something about writing your own ebook just makes it worthwhile. The hardest part of writing is probably the first sentence. When you look at the project as a whole, it seems like an impossible task.

That is why you have to break it down, enough so that you can manage your way into it and take breaks if you need to. Do not think of it as marathon running or sprints. Think of it as a journey, you need to take those steps, stop and rest and continue, till you reach the end. But make sure you across the finish line.

If you have an idea of what the book is going to be about. It might be easier than not having one. A working title is the first step. You might want to write down few ideas first and not write the whole thing. Titles help you focus on your writing topic and guide you. You do not want to start writing and realize that you do not have a good ending or find something else.

This article is not here to help you what title you should come up with, but the road you need to take to write one. 

Books should be able to let the readers know what the problem is and how to solve it. Pretty simple, but produces amazing results. Just how many problems should the book have? It can be unlimited. There are books that provides 101 ways to solve writing headlines. And, there are books to help solve one problem. If you are offering your book as a lead magnet, you want to be brief and to the point. Having one problem and solving that is enough. If you have more, you can write more books!

You want to ask yourself this question:

Is the book relevant today?

Will it positively affect the lives of your readers?

Will your readers engage and dynamic enough?

Is it meaningful and significant? What is in it for your readers?

Having said yes to all this is all it takes to start writing. You can also provide these answers within your book.

Just like Email Marketing, you want to look for targeted audience, then a group of these people will dictate the element. Gender, age, interests, etc. As you have these in writing you can go back to it and let the reader know who they are and let them know you are writing it for them specifically.

You will then write as if you are writing to the individual. This is how you are going to engage with them at a personal level. Write down what you want them to do and like email marketing, have them take action.

If you are writing this to increase traffic to your landing page to offer products, you can start promoting and help them visualize the product you want to offer. You want to build their trust? Write your story.

A simple rule you can use is to provide Five chapters with an introduction. This will help your book look and feel like a book. You are not writing a book to publish on Amazon, but you do want your readers to read the whole book. Five is manageable and engaging.

Need more content?

Add testimonials, stories, photos, advice, tips. If you provide these elements to your book, you will have easy break downs and make your readers reading the whole book. Few sentences and paragraphs of each will help them turn to the next page.

What tone? You want to write casually, and with a conversational tone. You are not writing a fiction but having conversation with them.

Did that help you? What other possibilities can you add in your own ebook?

Add bullet points, numbers, spacing, to make it so that the readers think it is not going to be too long to finish reading your book. Give them room to breath, and if they need to stop reading, they can easily pinpoint where to go back to.

Ask them questions and guide them to the direction you want them to go to. 

Whether you hire an editor or reread hundreds of times. Good writing takes practice, and lots of it. You are in the email marketing business and what we write, makes a difference. That does not mean you should use big words, but get to the point and make it easier for your readers to read. Read it out loud before finalizing it.

Fonts are key. Ebooks are going to be read either with their computer screen in front of them or a tablet. In some cases, their smartphone. Increase the font, enough to be read on any devices. Experiment with different sizes and fonts to give it that tone.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

If you are using Google Docs, Pages or Word. You can convert them into .pdf file and there you have it! Your book is now ready and gain the eyes of your readers who will be begging for your book!


I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.


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