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Video content is very much publicized, but let that not push you to believe that blogging is no more; the majority of internet users (77%) read blogs regularly while 79% of those who shop online spend half of their shopping time to conduct online product research. Therefore, having a blog for your business is an ideal approach to attracting the majority of those users. So, your 2019 strategy needs to incorporate blogging, of course. That is since blogging remains a fundamental course of action to connect with your existing and targeted audience.
This article aims to give you the top 13 reasons why you should have a blog for your business;
1. Showing authority and thought leader within your industry
A more significant percentage (56%) of bloggers with consistent business blogs claim that it has helped them in establishing their positions as thought leaders within their industries. Hence, apart from showing your expertise in the industry, having relevant, quality, and regular blog posts addressing the issues affecting your consumers also shows that you have whatever it takes to meet their needs.
2.Generating more organic traffic to your website
If your business has a blog, then you stand to generate 55% of organic traffic to your site more than those who don’t have. Although some traffic comes from current clients, blogging is an excellent way to generate more traffic too. In case a user discovers your blog entry through a search engine query, you gain yourself an audience who might not have of heard you before.
3. Generating Leads
Business-to-Consumer (B2B) companies with blogs generate 88% leads higher in comparison to those with none. The majority (69%) of businesses credit the success of their lead generation efforts to blogging. When you pull in a potential client through engaging and catchy blog content, you can push them to provide their contact details by providing them with gated information or downloads such as e-books.
4. Increasing the conversion rates
The rate of conversion for the business that adopts content marketing strategy is about six times more than those who don’t while those publishing fifteen blog entries monthly experience an average conversion of 1200 leads every month. Blogging is an ideal approach to boost your website’s rate of conversion regardless of whether the intended action from the readers is to fill in their contact details or sign up for an email newsletter.
5. Building clients’ trust and confidentiality to your brand
Most (81%) of US online shoppers trust in blog advice and information, while 61% of the consumers have bought products basing on a blog’s recommendation. You need to enhance your endeavors on customer service through the use of blog entries addressing their basic frequently asked questions or burning issues. Blogging on relevant topics to your consumers shows your unrelenting care for them and your desire to offer them solutions. Therefore, blogging is a great way to build the audiences’s trust and confidence which boosts their likelihood of buying from you since 60% of consumers develop a positive attitude to your business after reading your blog.
6. Maintaining your existing customers’ engagement
When people buy from you or respond to you Call-to-Action, how do you ensure that they remain engaged to your brand? 50% of online marketers agree that content curation has boosted the engagement of their buyers. So, you need to enhance the relationship between you and your customers and maintain their interest in your business through the provision of contents such as tips on product maintenance, case studies, or news on the progress of your business.
7. Enhancing your Search Engine Optimization efforts
With 53%, content creation ranks as the only most effective SEO technique. Besides, if your website features a blog, then you gain a 434% more chance to rank better on search tools than those who don’t. Once you get your blog ready, search tools will crawl your web pages and index it on their search results. If you stuff keywords on your website, you will get penalized by Google site pages. However, blogging provides you with high chances to enrich and therefore so there is a limit to the number of keywords you can use on your pages with keywords that engage, inform, and relate to your audience which is cherished by Google. Other SEO boost factors include prolonged visitor on-site stay, unique, and up to date content.
8. Blogging is an alternative to the use of social media
Your audience interaction doesn’t have to be on social networks; blogging provides you with a golden chance to reach out and connect with your audience.
You can begin a discussion by;
- Having comment sections on your blog posts: That enables the readers to comment and react to your posts personally, and then you respond accordingly.
- Encouraging the audience to share your blog posts: That can be done by providing email or social media share options on your content.
- Linking to discussion forums: In case it is impossible to have the comment sections, then you can connect your content to forums whereby the relevant issues can be discussed.
9. Generating inbound links
Blogging companies generate 97% inbound links higher than those who don’t. That translates to more visitors to your site who most likely end up being converted. Also, those inbound links are among the top three most significant search engine positioning factors. Creating engaging, entertaining, and valuable contents are one of the most significant ways of generating backlinks.
10. Increasing sales
A majority (57%) of companies with blogs have gained customers from those blogs while 92% of those who blog several times each day has obtained customers from the same. More so, readers have a 131% likelihood of purchasing from you once they read an educative content about your brand. Although blogs are not the ideal places for initiating sales, that doesn’t imply that they can’t lead to sales.
11. Gaining Competitive Advantage
You gain a competitive advantage if you attract more attention than your rivals. And since many businesses are offering similar products to yours, it is essential to showcase what makes your business to stand out. To do that, opt to blog to display your information, personality, and experience to distinguish yourself from rivals. Majority of B2B and B2C with 86% and 77% respectively apply the content marketing strategy, so if you wish to be known by the targeted audience, you should join the trend.
12. Blog’s return on investment (ROI) is great
Businesses prioritizing on blogs have 13 times higher chances of experiencing a better marketing return on investment (ROI). The cost of running a blog is moderate and is simple to use. Websites are easy to utilize and moderately ease. The only valuable resource you will need to invest is time, and then you can reap much from that.
13. Driving long-term results
10% of the overall blog posts are compounding posts, which generate 38% traffic. Let us assume that you invested an hour of your time for creating and publishing blog content. The first day that content gunners 300 views and 30 leads. The following day you get other 200 views, and 20 leads as a few others discover it on social networks while others receive it via e-mails. However, after some time,the content’s fuss fades, and you already have 500 views and 50 leads. But it doesn’t end there; the post has now been ranked on SERPs (search engine result pages) which implies that the content will continue generating traffic for some time to come.
With the above reasons why should you have a blog for your business, then it is time to embrace business blogging because you are already missing out on many opportunities.