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What is Content Marketing? 

by Jay | Updated on August 3rd, 2019


Content marketing is the marketing of a brand or business through the distribution of entertaining, educational, or insightful material that will ultimately help readers enhance their lives. In other words, Content marketing is all about information.

What is Content Marketing?

Content marketing can affect its target in two ways. It could be by changing the personal behavior of a reader, or as some marketers hope, a purchase decision by the audience.

A lot of people think content marketing is about forcing sales pitch at people, no it is not. As a marketer, you should use content marketing to help your audience move towards the best possible course of action you could hope for, which is to purchase from you.

Content marketing is also a deliberate marketing approach fixated on creating and sharing relevant, valuable, and reliable content to entice and retain a definite audience — and, eventually, to drive profitable client action.”

content marketing

Content marketing is used majorly by leading brands

As a matter of fact. it is used by numerous prominent organizations globally, including Microsoft,  P&G, John Deere, Cisco Systems, etc. It’s also created and implemented by small businesses around the world. 

Now that you’ve understood what content marketing is, the next question should be, Why Content Marketing?

The direct answer would be because it works.

“As a professional content marketing expert, you need to know the four steps of a typical buying cycle which are:

  • The Awareness phase
  • The Research phase 
  • The Consideration phase 
  • The Purchasing or buying stage. 

Traditional marketing and advertising are great if you’re concentrating on the last two steps. However, content marketing is massively connected to the first two phases of the buying process by increasing the awareness level of solutions and enlightening consumers about products they may never have considered beforehand.

Content marketing return on investment (ROI) can be outstanding.  It provides added content for your social media marketing strategy and adds to your SEO efforts by producing natural inbound links and setting up up good content on your site that ranks high up in the engines.

In truth, if you want your business or company to have a successful curve, the bulk of your SEO strategy should be dedicated to content marketing.” 

Content marketing is beneficial for your business and your customers because, not only do you educate and entertain your potential customers, you stand the chance of turning them into paying customers.

Benefits of using a content marketing strategy:

  • Saves cost
  • Increased sales
  • Better clients who have more loyalty

How to carry out content marketing?

More specifically, content marketing is all about sharing knowledge, entertainment, advice and lots more via your website, social media, etc, in a consumable style that may include:

  • Blog articles
  • Podcasts
  • Videos
  • Social media marketing
  • Webinars
  • Emails
  • Infographics
  • Apps 
  • Cartoons
  • Generators/Calculators
  • Quizzes
  • Assessments


Blogging is the base of content marketing.

Blog articles initiated content marketing. Blog writing has become very common in the business world, likewise the society in general. It enables people to gain access to free, high-quality information.

When educational content is shared on your business blog, your audience will certainly look up to you as an industry professional, which will not just keep visitors coming back to your blog, but can also convert these readers into prospective buyers.

When you share content freely, your business begins to build trust with its readers because you’re feeding them with valuable tips and information at no cost.

Leave a comment below to tell us how content marketing has helped your business.



I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.


No need to hire SEO experts anymore to fix your site technical SEO issues