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Top Paying Adsense Keywords and Best Adsense Niches Using Semrush

by Jay | Posted on December 6th, 2020

Whether you’re thinking about monetizing your current blog or starting one, it makes sense to know if it will pay off. You might’ve seen articles or video of people claiming they make $1000 a month or $10,000 a month, but the real story is what niche you get into and what keywords you are optimizing for that can help you increase the amount of money you get from Google Adsense.

What they don’t tell you is the niche they are in. What they don’t show you is what is really making them money, or being more specific, what keywords they are focusing on.

What if you can start a website and write content to drive clicks and conversion in high-paying niches. Instead of making $100 a month, you can literally generate 2x, 5x, 10x more.

So what niches or keywords should you focus on? Well, before we get into it, if you do not have a site that is related to these niches, don’t write an article. Make sure you pick the related niches for your site!

We used SEMrush’s CPC Map tool to take a closer look at what the top paying niches and keywords are, so that you can shift your content to start accommodating them today.

Best Google AdSense niches in the US, Canada, the UK, and Australia

When creating content with goal of monetizing through ads, profitable niches are going to be a good place to start. We’ll take a look at the best niches in the U.S, Canada, UK, and Australia.

The Best AdSense Niches in the US

Insurance is the highest paying niche in the U.S, which has an average CPC of $17.55. All types of insurance including health, home, auto, and life insurance will work. Insurance companies are willing to pay more for clicks on an insurance ad because they can have an incredibly high Return on Investment, and they are willing to pay big money for it.

Here are other niches that are also profitable:

  • Online education at $12.08 a click.
  • Marketing and Advertising at $6.45 per click.
  • Legal averaging $6.11 per click.
  • Internet & telecom at $4.96 per click.
  • even $1.90 per click from the jewelry industry

The Best AdSense Niches in the UK

Like the United States, insurance is clearly the niche with the biggest CPC in the UK, with the average cost per click coming in at around $6.86.

Marketing and Advertising are the second most profitable with an average CPC of $3.49, followed by Internet & Telecom at $3.21 and then Cryptocurrency at $1.82.

The Best AdSense Niches in Australia

Insurance is once again the best niche in Australia, with a CPC of $8.39. The next best niche is Marketing & Advertising at $4.12, Cryptocurrency at $3.08, Internet & Telecom at $2.67, and Online Banking at $2.09.

The Best AdSense Niches in Canada

The average cost per click is much lower in Canada than it is in other countries, making Insurance the niche with the highest average cost per click at $3.57.

Marketing & Advertising niche at $2.74, Home and Garden at $2.21 tied with Internet & Telecom, and the Legal niche at $2.19.

Overall, Insurance, Marketing & Advertising, and the Internet & Telecom niches are the most profitable across the board. If you are going to create a website, you can focus on all of those countries. .

The Top-Paying keywords

We now know what niches are the best, but we need to know which keywords are the most likely to yield the highest.

There are two things to focus on keywords

  1. Which keywords are the most expensive and will yield the most per click, and
  2. which ones are the most popular that drive more clicks.

The Top-Paying keywords in the US

Let’s look at insurance in the United States, as an example, there is little overlap between the most expensive and the most popular keywords.

The Most-paying keywords in the US

In the insurance industry, the most expensive keywords are:

  • Geico insurance ($83.24),
  • instant auto insurance quote ($69.72),
  • and get auto insurance online ($67.28).

The most popular keywords:

  • Farmer’s insurance with a volume of 450,000 monthly searches,
  • farm insurance (450,000),
  • car insurance (368,000),
  • and travel insurance (368,000).
The Most-Paying Keywords in the US

The most expensive keywords in the Online education niche:

  • start online college today at $68.22,
  • apply for online college classes ($67.36),
  • and online college application ($66.08).

The most popular keywords have search volumes ranging from 550,000 to 110,000 monthly searches.

The Most-Paying Keywords in the US

In Marketing and Advertising, the costs of the most expensive keywords are relatively close:

  • $27.85 for email marketing
  • $20.95 for SEO consulting services.

The most popular keywords are much more general terms:

  • PR
  • SEO
  • marketing

Ranging from 90,500 to 135,000 monthly searches.

Try SemRush today to find your niche keyword payouts!

How can you benefit from this?

Don’t start a website because you want to make money. It’s basically saying someone is a millionaire because he sold stuff online. Instead, think of creating an actual business. If you open an ice cream store, you want to find a location where you will reap the most benefits. Maybe near a school? How many people can you expect? Just like a business, you can start to see the REAL potential of the business. So how do you start?

1. Which keywords should you target within your niche?

Once you found the niche you want to go after, and don’t just go for insurance, you will want to do industry-related keyword research for both profitable and popular keywords.

Use SEMrush’s Keyword Magic Tool to lookup an industry-related “seed” keyword (like “insurance” to find the most relevant keywords that hold the highest potential for profit.

Define Which Keywords to Target in the Chosen Niche

Sort through the list of keywords, for example, you can sort keywords by the highest CPC, you’ll probably get more of the long-tail keywords with low volume, but these can potentially yield high long-term income. Sort through high volume to low, you will end up with keywords that average lower CPCs but higher exposure. Create a plan to mix a few sortments.

2. What keyword are driving the most revenue for your competitors?

Make your competition your best friend, they will tell you things you might not know about. Imagine you’re able to view keywords that drive the most clicks and review that your competition is currently getting.

With SEMrush’s Organic Research tool, you can do just that.

Underneath the “Positions” tab, you just have to follow four quick steps: 

  1. Enter your competitor’s website.
  2. Scroll to “Top Organic Keywords” and then click to see the full report.
  3. Sort by CPC.
  4. See a whole list of potential keywords that you can now use, finding the perfect balance between high search volume and high CPC.

Depending on how many competitors you might have, go through at least 3-5 sites to get a good idea of which keywords they are targeting so that you can copy their strategy 🙂

Find Which Keywords are Driving the Most Revenue to Your Competitors

3. Topics that relates to your audience

Creating content is all about what you can write the best. That means, write something that resonates with you the most and then convert that to your audience. That means creating topics or titles is important. Using SemRush Topic Research tool to help. All you need to do is type in an industry-related topic like “insurance,” and it will be show you the headlines that resonate most with people searching for content related to it.

Find Topics That Will Resonate Most

4. What content can help you rank higher?

SemRush SEO Writing Assistant can help you once you’re done writing, to asses the readability, SEO potential, uniqueness, and tone of the piece of content you just wrote.

Create Content With the Highest-ranking Potential

It will help provide suggestions to improve your article so that you can rank better. This actionable advice can help bring in more revenue.


Monetizing your site as an affiliate marketing, publisher, etc, you should research to ensure that you are getting the biggest payout possible. Remember, that you will only be successful if you are choosing the most profitable niches that are relevant to your target audience. That means you need to know your audience and write what is most relevant to them. Your primary focus is for them to click on the ad, so the more relevant the content, the more relevant the ads.


I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.


No need to hire SEO experts anymore to fix your site technical SEO issues