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With the world now full of technology and the advantages these technologies offer, there is a good reason to embrace modern technologies and make the best use of them. Adding social media links on your website not only help leverage modern technologies but also grow your followers. Further, this helps achieve other crucial goals by featuring your social media accounts on your site.
But why should you add social media links on your website today? Is it worth the struggle? This post takes you through a few reasons why you should do it. With further ado, let’s go through four reasons why it is necessary to do it.
Growing your followers
If your contemplating about increasing your followers, then linking your social media to your website is a must. The best thing is that you don’t need to be a genius to link your social media accounts to your website. It is simple, and by following simple steps, everything is up and running.
You can add it in your footer section:
Some of the theme builder will provide an easy option for you to enter your social media links to your website.
People might come to your site to learn more about your product or services. Sometimes they would want to review your social media activities to see if you are legit. Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa) and with about 42% of the current population using social media, it’s something you really need to consider (Emarsys, 2019).
Build trust and demonstrate authenticity
So how can you build trust and demonstrate authenticity by adding social media to your website? For a long time, brands and especially the top brands have created Our Story (articles/blog) or About Us pages that detail more about the services and products they offer. So how does this relate to social media links?
Here’s some stats to help you understand:
54% of social browsers use social media to research products (GlobalWebIndex, 2018)
Research done by Accenture states that 51% of U.S. consumers are loyal to brands that interact with them through their preferred channels.
There’s two-fold to this. You want them to know that you are active on social media. It will help create legitimacy, trust and open the door for communication. People want to be comfortable and engage with people or business with what they are currently using. If they are always on Instagram, then they will leave a comment, DM, react to stories, etc. As the study showed, consumers want to interact using their preferred channels. Making that happen means you can create loyal customers.
Nurture website visitors
Social media give you an excellent way to nurture website visitors. But how is this possible? You can do this by posting engaging content on your social media platforms, which will trigger more and more people to follow you. In the process, you get an opportunity to nurture them with your content, and eventually, you get a chance to convert them to paying customers.
The best thing with social media platforms is that it is easier to promote content or a brand on them than you can do with other channels. For example, consider when trying to build your customer list by prompting sign up for a mailing list. The fact most consumers don’t sign up for a mailing list make this approach a bit challenging and more demanding.
Maybe no one told you the importance of social media links when it comes to SEO. An important thing about ranking is that if you connect your social media links using schema structured data, you are saying that your website or organization is the same as the social media accounts. Now search engine crawlers will know and connect these social media accounts to your website to determine your social media presence and search relevancy.
This is super important because someone might be using the same name on social media and if they are mentioning things that do not make sense with your industry, it won’t help search engines understand and connect the pieces together. By using schema.org structured data for Organization type, you are saying that all of these social media accounts are yours. No other social media account with the same name can interfere with your ranking.
Linking social media links and making sure everything is up and running is very simple. In fact, when you have a site and social accounts, you only need a few minutes to link.