Competition is a vigorous part of every business. It helps to prevent complacency while encouraging innovation. It forces you to be at your best in every facet of your business – from the development phase to sales and customer satisfaction.
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To determine how to become better than your competitors in search isn’t different.
In this guide, we will run through some tips that will help you ascertain your top competitors, why they’re ahead of you in the rankings, and explore what you could do about it.
The significance of competitor research for SEO
You need to study your competitors’ website if you want to be greater than them. It is the first step you should take before starting your SEO campaign. For your site to move to the first page of Google, Bing, and Yahoo, you must go above a better-optimized competitor!
The search engines will rank your business based on some online factors, so if your competitors are outranking you, you already know it’s due to these online factors.
This is where a competitor SEO examination can help. You’ll be able to see the elements that have made your competitors‘ website pages to be more authoritative and relevant than yours.
Leverage on SEMRush or Ahrefs to unmask your competitors if you want to leapfrog them
Analyze your competitor’s website construction. Get right inside their pages to see how they’ve put their house together.
To aid you in your research, check out these digital marketing SEO tools
SE Ranking can help you in monitoring the search rankings of up to five competitors.
SpyFu helps you to check your competitor’s moneymaking keywords. It provides tools and analytical reports of your competitor’s website to improve your SEO positions. Easily download your competitors’ highest-ranked keywords so that you can start plotting your overthrow.
After your research, WHAT NEXT?
Begin your Content Campaign.
Content they say is king and it serves as fuel for your SEO crusade. Google weighs the quality, relevance, and nature of your onsite content to label and establish your website authority. Furthermore, your continuing content work will build on that authority.
By going through your competitors’ website for content that is ranking high up in the search engines, you will begin to get ideas for how to create yours. Who knows the kind of ideas their idea might spark within you?
By writing more content, you’re giving Google more pages to index, but have it in mind that it is only original, high-quality, and well-researched content that will add to your website’s authority. Go one step further and drive a tougher content campaign than your competition by carrying out more research look for original topics, go into grander detail, and disseminate more often.
Ultimately, you’ll gain more authority and more inbound links which will propel you to an amazing organic search spot.
Become friends with your competition
What is guest posting?
This is the act of publishing content on other people’s website or blogs to gain some backlink juice. The significance of links built this way is coarsely proportionate to the authority of the website or blog you are linking from.
This is the 21st century, the word competitors or competition no longer refers to rivalry in the business world. As a matter of fact, in the world of SEO, your competition can quickly become your ally.
However, this practice won’t work for everybody, but in some cases, you may want to create an unswerving relationship with competitors when it comes to content strategy. You can reach an agreement to guest post for one other, simultaneously growing your separate reach.
If you can acquire a link on a .gov domain, .edu domain, or a nationally renowned publisher, you’ll get more authority and a sophisticated boost in rankings. Get a lot of these high-authority links, and you will soar higher than your competitors.
Woo your competitors‘ followers
Yes, you have to woo their followers and the best place to find them is on social media. By locating their followers, you will have an idea of who your target audience is. Look at that! Your job is already half done for you.
In link building, quality is key. The more links you can get from various domains, the better your website will look to Google. It isn’t easy to build hundreds of links from different domains, it takes a lot of time and strategy, so leverage on your followers on social media to do it for you.
Post high-quality contents that people can relate with, share it on social media and consider using social media influencers and personal brands to disseminate the content even further. When people view your content and see the immense value in it, they will be more likely to share and link to it–and if it turns into viral content, congrats in getting a few hundred links coming your way within a few days
If your competitors are good link builders, you can learn so much from their link building strategies. Leverage on SE Ranking Monitor Backlinks, to quickly help you identify how far your competitor’s network of links goes.
Once you have gotten their link profile, you can choose to imitate their structure or to create yours based on what you think has worked best for them.
Now that you understand SEO and digital marketing competitive analysis, keep at it. Always be on the lookout for what your competitors are doing, especially the most successful ones. Learn what you can from the way they run their business.
Don’t allow temporary impediments and ranking battles cloud your vision. In the end, your hard work will pay off and you’ll begin to improve your position.