Email Marketing and Affiliate Marketing are powerful business. The potential to reach hundreds and thousands of people are within your grasp. Affiliate products you want to promote are easy to join and pays commission on a regular basis.
However, there are some downfalls in the affiliate marketing that I wish to discuss today. Making these common mistakes will cost you and your business. Your Lists are human beings, and they will quickly realize what you do and the agenda you have.
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Promoting product is an art as well as making money machine. Take into these consideration when you are building your List and your online business.
Mistake #1: Wrong Affiliates
I get it, you want to earn from affiliate marketing as fast as possible. But rushing to promoting a product and jumping on the bandwagon is not the solution. Just because the product is “Hot” or Pre Launching does not mean you should get ready to sell it. You need to stop and think if the product will appeal to your list and not promote every single affiliate product within your niche. Every product that does not appeal to your list will only get your list to hit the unsubscribe button.
It is not only about providing email content and help them understand about the product. But the quality of the product itself. The best solution is to pick a product that appeals to you. In doing so, you have the upper hand of convincing others to use the product.
Would you rather promote a product you are passionate about or promote for the sake of making money? High ticket items does not make the quality of the product that much better. Low ticket item does not mean the quality is not great. Stick to what you know or learn more about the product so you can provide your list well informed content and provide the benefits of the products.
Mistake #2: Sell Everything
This goes back to wanting to get rich quick. When you first start out wanting to make money with affiliate marketing, you want to join every affiliate programs out there. Since it is easy to join, you are tempted to say, if I promote X amount of product someone might buy one.
Of course, having multiple sources of affiliate programs is great. But not having to concentrate on the product and its benefits will only send your list to question your content and your convincing power is limited.
If your email is like this:
Hey, I just came across this product and I want you to check it out.
Chances are nobody will buy from you.
This goes back to promoting quality product. You want to plan ahead and find few products you can really appreciate and concentrate on each one of them
If the product is not selling, you can revise your approach and see what else you can do. Spreading yourself thin and promoting more than what you can handle will only decrease your content quality and room for improvement.
If you are following any done for you or done with your program, just how do you know what you do will succeed? Just because someone said it works, does not mean it will work for you. How you sell and how they sell is two totally different approaches. Take ownership and sell based on what you know you can sell.
Mistake #3: Not Having Hands on Experience
Experts talk about products they use themselves or see themselves using it. This is how you can provide visual understanding of the product and what it can do for your List.
The main purpose is to purchase the product you want to promote so that if you are thoroughly convinced, you can use that knowledge to convince others. How are you going to recommend buying a BMW if you drive a Mercedes? Think of it as investment and providing your List, insight to a product. Give them exclusive content you have seen for yourself.
I am not here to sell you the products I have made or used, but the important thing you need to take away from this is how can you convince your List a product you have not tried yourself? Why should they click on that button? What are you offering and why is it important for your List?
See what promises are being delivered.
The other reason is to provide quality product. You must be the guinea pig and experiment. That is why Amazon is so successful. People buy because of the reviews of the product. They can see or imagine themselves using it by reading about other people’s experience.
These are common mistakes that new affiliate marketer make. Do not fall into the same situation and blame it on the result. The better you qualify the product the better your List will appreciate you for it. It will build loyalty and trust. Be their go-to guy for product and product reviews. Do not let the other guy take your business away from you
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I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called SiteGuru.co. Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.