Of all the Internet marketing strategies in use today, search engine optimization is the battle-tested method of achieving top most rankings in the search engines. Many commercial websites engage in SEO strategies to further expand their website’s visibility.
These techniques can help them to rank high in search results and thus provide better chances to attract customers and generate higher sales of their products. However, to register high rankings in the organic search results, there are various both on-site and off-site SEO strategies that work to help build authority and trust with the search engines on selected keyword phrases. To enable you to get closer to your goal of being ranked in the top 10, here are several SEO tips that can help:
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Social Networking and Bookmarking:
Social Media is the best platform for your website’s promotion. Social networking platforms like Facebook, Twitter, LinkedIn, Pinterest, etc. are the best way to gain traffic to your site. Through the sharing buttons like Facebook ads, twitter ads, and Bing ads, your readers or audience will be able to share your posts with others. I personally use GetSocial.io plugin, it’s simple and elegant, but there are others like Sumome, ShareThis plugins that other sites use.
As a WordPress user, using Yoast SEO Premium or All in One SEO Pack allows you to preview what your post will look like when shared on Facebook. We have a similar preview for Twitter. Both previews also have edit fields below them.
Adding a WP to Buffer plugin and having a Buffer account can help automate your sharing process as soon as you post an article from your site. By using Yoast or All in One SEO you can visually see what your post will look like. Unfortunately, you won’t be able to add hashtags if you want to automate your posts to social media sites. You would want to use Revive Network Plugin. Want to share just the titles of your posts? Or include a hashtag, or mention a @username, or some completely custom additional text? Revive Social plugins allows you to do that, along with custom sharing, and track every clicks.
This will boost your blog’s traffic. Not only social networking site but social bookmarking sites like Digg, Reddit, StumbleUpon, etc. are also very useful for your off page SEO. You will get immense traffic from these sites as well as a quality backlink which will increase your site’s Google page rank.
It is a practice to most SEO experts to first research on the best keywords which you can incorporate into your site to make them more optimized for local search. You must determine the most popular keywords being used by internet users when searching the products your website is also catering. You must also try to use those keywords and search for them using the popular search engines and then take note of the sites that will rank high in the search results. Get to know your competitors and determine the strategies that helped them to achieve high ranking in search results. All these can give you clearer ideas on what strategies will be most appropriate for you to use.
If you have a brick and mortar store, a good local SEO strategy is also to include local keywords in your website. This is to gain better chances for your site to appear in search results when a potential customer is using more specific keywords like a product with a corresponding location.
Dive deeper into local keyword strategy and use street names as well as social platforms like Yelp or Foursquare. Internet users who are interested in buying a particular product will use keywords pertaining to a product in a specific local area.
To help with content of your page or an article:
Yoast Plugin does an analysis of your article and provide helpful tips on how to optimize each article.
I believe that the last part of Yoast Analysis “You’ve never used this focus keyword before” is a great feature to have. You might write about the same topic in your niche, but understanding and discovering different keywords, both long and short tail keywords can help you maximize your SERP (Search engine results page).
While Yoast is an awesome tool to use, they do not provide keywords so you will need to use a different tool like SemRush.
You can type in your domain url down below (You will need to purchase SemRush to use this tool)
Images do not have keywords
But you can add alt text to your images. This will increase your image search visibility when people use Google > Images:
The title or the image name is not enough. Make it a habit of adding alt text to each image you upload via WordPress.
Optimize Your Meta Tags
If you are using WordPress, you can simplify your approach with automation using Yoast Plugin (picture above)
All in one SEO Pack, either free or pro version is not as automated like Yoast. However, habit of finding the right keyword, and writing the actual description can be helpful. If you are a control freak like me, you might want to add them manually versus automating the process. The difference between free and the pro version is the updates, the pro version is always one version higher than the free pack.
Practice changing the headings for each sub heading can help your reader visually consume your content, as well as help Google process it’s information and better read your content.
Video marketing is the trend nowadays. Bloggers are using videos to make their posts (especially tutorial) easier to understand; they promote their videos to grab some extra traffic to their blog. You can also use video marketing for off page optimization of your blogs; there are many sites like YouTube, Vimeo, Metacafe, etc. on which you can promote your video posts. By these sites, you can get massive traffic to your blog with a backlink.
Utilize Search Engine Friendly URL Structures
The URLs of your website should also keep your targeted keywords in mind. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same targeted keyword phrases in the URL string. If your web page has the same targeted keywords in the Meta tags, in the body copy and in the URL, that all combines to make your web page highly relevant to the keyword phrase being targeted for your organic search campaign.
Google sees hyphens as word separators while underscores aren’t recognized. Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.
Start a Content Marketing Strategy
Once your website is well-optimized for organic SEO, the next step you should take is starting a content marketing campaign that helps to build links to your website. Building links to your web pages help build authority for your web page on the particular topic it discusses. The best way to garner these links is by blogging and article writing, as well as distributing other content to other websites like videos and press releases that help to build your online footprint and to help build links back to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.
Link bait is content on your website that other sites link to because they want to, not because you ask them to. It is also an effective off page SEO strategy. The key to link baiting is quality articles. Whenever you write a quality post, then people will love to talk about your content and probably provide a backlink for the particular post. The quality of article content matters most, hence you have to write interesting and valuable posts that attract others, this make them share your post with their readers. This will increase your website ranking.
Local SEO strategies can surely help you to compete with your local business rivals efficiently. Internet users who are searching for websites which are offering the products that they would like to purchase would definitely search for it locally. For sure, they would prefer to buy those products in websites which physical address is near their place. To be able to get indexed by popular search engines, it is a wise idea to incorporate your business’ physical address to your website, web page titles, headings or contents. In this way, your website will have greater chances to appear in the local search results.
If your primary focus in an online business, focus on specific-detailed-pinpoint keywords to target specific niche. If you plan on selling an “email marketing course”, instead of trying to rank that specific keyword, ask yourself why your course can help your prospect.
“Last chance to revive your email marketing”
“Email marketing using only facebook lead gen”
Play around with different keywords that you can easily rank for.