Who Needs Local SEO?
3.5 billion users search Google daily, more than 70% of all internet searches. As a company on Google’s first page is important. Getting top of the search rankings will boost revenue exponentially, this is the ideal opportunity for business owners to attract organic traffic.
With attention spans continually diminishing, instant knowledge is crucial. Long gone are the days when people would browse through phone books or listings websites, when the same details can be found instantly with easy Google searching.
Local searches provide a large customer base for most companies, with visibility and interest in your local search field, you can increase your organic traffic.
Regional searches are highly weighted to mobile, users can use their smartphones or tablets to assist in decision-making. Research have shown that 50% of customers performing a local smartphone search would visit a store within a day.
Google My Business (GMB) Listings are the most impactful way to improve free local SEO efforts. Despite 60% of American adults using their smartphones to check for what they need, GMB is an important Local SEO resource.