Started a brand new website? Or is your existing website struggling to grow organically?
Everyone wants to improve their visibility online. You might want to take the shortest route possible so you can start generating sales.
SEO is more of a long-term project and anyone promising you quick results should be ignored.
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How long does it take to rank high on Google?
My definitive answer to the above question will be: it depends on a lot of factors.
While I know this is frustrating and may seem like an evasion, it’s the truth.
Search Engine Optimization doesn’t happen from nothingness. Every situation brings a distinctive set of variables.
Your skill, budget and how your site stacks up against the competition will all play a major role in how one can move up there.
Now, let’s break it down to a more relatable sense and review the five ways you can improve your google rankings fast.
You need to start with a solid foundation
Poor site architecture and structure and can cause bot crawlers to run around in a maze trying to store information about your content and index you for the right keywords.
Also if users find it difficult to navigate your website and Google is also having a hard time crawling your site, your rankings are most likely going to suffer.
First, think of “usability” on a mobile platform. That’s the path to success.
Carry out a Technical SEO Audit to correct some errors on your site such as:
- Broken links
- Blank Meta description
- Alt tags
- 404 error
- Absence of focus keywords
- used headers
Google’s algorithm integrates hundreds, if not thousands of signals, not excluding machine learning to check search rankings.
Fix Duplicate Content
Duplicate content problems are often associated with technical SEO issues. The most common of them is when you have many versions of the same page.
For instance, Google will see the following websites as four different pages filled with identical contents. http://www.exampe.com, http://example.com, https://www.example.com, and https://example.com. You can fix this by setting a redirect rule within your htaccess file.
Tell Google what your website pages are about
You can get this done by adding structured data all over your site. That way, Google can understand what each of your pages is about.
Schema is the preferred format by Google.
Create exceptional, brief titles. You want them to click on your site right? Give them what they want, tell them what they are going to get by clicking your site.
Create a descriptive and natural title instead of a series of keywords.
Every page requires a unique title.
Add valuable information in your Meta Descriptions. Meaning it doesn’t repeat what you wrote.
Meta descriptions play a noteworthy role in your click-through rate (CTR). It can increase your site traffic. So, make sure your descriptions are unique and seductive to click.
Content is King
The success of your website depends on quality content. If your website is filled with junk, your SEO ambition will go down the drain. Google’s key mission is to provide users with content relevant to their search query. You need to ensure that the content on your site is valuable to users.
The more valuable content you have on our site, the more visitors you’re likely to attract. As the traffic flows in, your site will begin to gain popularity and rank high.
Once your content is good you can now backlink like a professional. Backlinking is the act of linking your site to another high reputable website. It’s a statement from another reliable source that your site is worthy of their association. One of the common ways of backlinking is through guest posts, posting in forums related to your niche, Q&A sites, social signals, etc.
Take advantage of this SEO Starter Guide meant for those interested in promoting content online via Google search.
Optimize for Mobile
You need to make sure your website is mobile responsive. A responsive website is a website that changes its view based on the desires of the user and the device, in this case, a mobile device that they are viewing it on. The desktop view and mobile view of your website will be entirely different so it is necessary that you optimize your website pages for mobile.
Think of what your users would want to do on your website, once they visit. They should be able to perform simple tasks without complications, even while multi-tasking.
Make sure the desktop and mobile users of your site are enjoying the same features and have a positive experience.
Optimize for Speed
For both desktop and mobile, you must monitor the speed and keep improving it. The load time of your website pages will have a direct reflection on your bounce rate. If a page takes too much time to load, a user may likely, close the page and look elsewhere.
You can make use of the Google PageSpeed tool to test your website performance.
Here’s how to optimize your page for speed:
Image File Size
Before you upload an image on your website, you need to optimize the image via an image compression and optimizer tool. The lower your image size is, the faster your pages will load.
Last, make sure the proportions of the image fit within the reserved image space to keep a clean, organized look on your webpage
Both external and internal links will continue to have an enormous influence on how your site ranks.
Here are some tips for improving your link game:
Many website owners have this habit of overlooking broken links. This could create a negative user experience. Leverage on tools like the W3C Link Checker to improve your crawl status by spotting the 404 errors on your site and fixing them.
Set a Google Alert around your brand so you’ll get a notice when your brand gets mentioned on the web. In situations where the mentions are not linked, contact the webmaster and ask that they make the mention linkable.
As Google keeps frowning on spammy techniques, anyone serious about digital marketing should be ready for the long haul.
The guidelines mentioned above are not new. We have leveraged them upon by SEO professionals who have been in the game for long. It requires hard work and a continual investment of resources to get to the top and stay there.