An email marketing strategy is a must if you are planning to create high visibility for your product or service. There are several forms of internet advertising like search engine optimization, Pay Per Click, Article Marketing, Banner Ads, AdWords, reciprocal linking, and much more. But one of the most convenient, low cost, and effective form of internet advertising is email marketing. From managing your company website to SEO and social networking, email marketing is among the best ways to market your goods and services to the online world.
A well-planned email marketing campaign can largely affect your business’ visibility and global recognition. And by following the right email marketing procedures, you can start seeing the results once your target customers receive your emails. Email marketing also allows you to adapt to a constantly changing business world which makes the competition for a wider client base more cut-throat than ever before. If you want to get the most out of your online presence, you should invest more time and energy on making sure that you get your email marketing strategy right. Here are some valuable Email marketing tips and tricks you should consider:
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Create a capturing subject
The first key to running a profitable marketing campaign via email is to create an interesting and capturing subject that will entice the recipient to opening the email and reading further. It is strongly recommended avoiding common spam symbols like $$ or !! as these are used in several spam messages and are automatically blocked by anti-spam tools. While you may want to portray the excitement of your special offer or service, do so without using these symbols and increase numbers of emails that truly reach your email list.
Question: Would you open these emails?
Second Question: What email subjects line would you open?
Create a marketing funnel
A marketing funnel is the course of action that a potential customer will go through from the time they supply you with their email address to the time when they purchase the product. You need to put in place a sequence of marketing emails that will build a relationship with your prospect so that they come to know, like and trust you. Part of Email Marketing is to build relationships and gain trust. It is no good you trying to sell a product to your list on every email you send; it won’t work. The strategy to use is to help them succeed by offering them a free newsletter, useful tips or a gift. This way you gain their trust, and when you do recommend a product to purchase, they are more likely to buy.
Catchy preview line
Another important tip is to build interest with your prospects in not only the subject line but also the preview pane. While each recipient will have their inbox preferences set differently, most skim through an email to see its relevance. By capturing your audience immediately and avoiding boring and unimportant information, you are more likely to intrigue your client and make them want more.
Going back to this picture…. Look at how the preview line is just horrible. Let’s look at the first one
Watcha doing July 5th? – there
STOP! that doesn’t make any sense. Make sure you preview your previews! They didn’t even get my name right. **Names are blurred out.
Make the emails compelling
Your readers will not open the emails till you convince them to do so. So, try and build a sense of urgency. Prove to them that they stand to lose a lot, if they do not open and read your messages. You can also offer them a freebie or two, to entice them to open your email. However, avoid the use of the term ‘free’ in the subject line because it will surely set off spam filters and your email will never make it to your clients.
Segment your audience
Not all your subscribers are same in terms of their buying preferences, or for that matter in the opening and reading of your emails. You need to organize them in different categories, and before that remove any of the duplicate subscribers as it hurts you financially, as autoresponder service providers charge you for every subscriber that you have in your subscribers’ list. Find out the number of subscribers who open your emails and also who actually buy from you. Create different emails for the various categories of customers to have an effective email marketing campaign.
Limit the number of emails you send
When devising your email based strategy, you need to put in place specific rules that limit the amount of emails that you send to people on your mailing list. You should set up rules that state when emails can be sent and when they should be avoided. This will prevent your company from becoming considered a “spam” mail service. If you overuse your email marketing program, you will quickly discover that members of your list will block your email address or will unsubscribe from your services.
Have an email database list for each product
Develop an email database list for each product or service that you offer. Don’t bunch everyone into the same list. At the very least you will want a general email list for people who visit the front page of your website and then a list for each product you sell. Remember to name your lists correctly so that you know where to send your messages based from where the audience joins your list.
Create follow-up messages
An autoresponder is a feature that you’ll need to make your email marketing effective. Your autoresponder can automatically send out messages to people who sign up to your list, regardless of the time of day or where they are from. These follow-up messages explain the benefits of your product or service to your prospect and will contain a link to your sales page.
Send broadcast emails
A broadcast email message goes out to all or a chosen segment of your entire database, regardless of when somebody joined your list. It’s an excellent way to tell your subscribers about exclusive events, special offers or a new blog post or article on your website.
While email marketing is an affordable way to advertise your brand, implementing a profitable email marketing campaign involves strategy and methodologies that many business owners are not aware of. If you are starting your home business, or advertising your products and services, consider following expert advice to make your campaign as successful as it can be. With the primary goal of increased production and an expanded customer base being the same for businesses serving all industries, these tips can prove beneficial to all sales and marketing specialists using emails as their delivery method of choice.
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