Majority of the small business owners have discovered the power behind social media marketing. It takes time, but it has the potential to reach a larger audience, making it a suitable market-activity when working with a constrained budget. Social media marketing helps small business owners reach out to prospect customers and ignite their relationship for better sales.
However, you need to back up social media marketing for it to become more productive. You must create high quality, compelling content to share on your social media platforms. Otherwise, you will be forced to use sales messages. Now let’s learn about content marketing.
Table of Contents
What is content marketing all about?
Content marketing is a strategic marketing approach that is focused on creating and distributing high-quality content to a clearly defined audience according to the Content Marketing Institute. You must understand your target audience, what you want them to do, and create content that will help them appropriately.
For content marketing to be effective, ensure that you create unique content, and develop a useful marketing tool.
Pinpoint your content marketing goals
You must know what you want your audience to do after going through your content. Create these goals before creating the content. These goals must be specifically for your business and have something to accomplish. Your goals can be to boost your company’s credibility or build your email marketing list. Use these goal-setting online resources to identify your goals.
Plan a steady flow of good content
Use different types of content to reach your users. Some are:
- White papers
- Case studies
- Blog posts
Try one of the above to get started, not all. Regardless of the one you choose, keep in mind that the content must be compelling and satisfying to what the prospects want to find about your business. Supply your content consistently, e.g. daily, weekly, monthly. Figure out the most realistic ones suitable for your business.
Don’t forget about SEO
SEO helps you reach your audience successfully. SEO uses keywords to help search engines bring you in the top results of the search. You must never compromise the quality of your content to accommodate SEO. Include critical keywords in your content to make it useful in content marketing and still be relevant. Make relevant content and use it for SEO.
Pick the right social channels for distribution
You need to identify the most suitable social media platform that will appreciate your content. Use content like infographics and images on platforms like Instagram and Pinterest. Use links on blog posts on Twitter. Use white papers on LinkedIn. Choose the best network suited for your business.
Create and email marketing strategy
It takes time to build your email marketing list. It is, therefore, not a quick-fix alternative. It becomes effective once you are consistent over time. Besides social media and email marketing, remember to use other ways to share your content. Share it in multiple channels many times, and it will yield off positively over time.
Use time-saving content marketing tools
Productivity is critical in small businesses. There are many tools for planning research, measurement, and content analysis that will help streamline your content. Some recommended tools for starters are:
- Email Marketing – Constant Contact or Mailchimp
- Social Distribution – Buffer or HootSuite
- Content development – Skyword or Contently
- Content organization – Trello and Evernote
Choose the right tool and avoid the ones being hyped. Go for tools that have been around for a while and have proven their effectiveness.
Measure the effectiveness of your content
Upon generating your content, ensure you test it for effectiveness. Ensure you know how many people view your content, those who share it, engage with it and the number that made a purchase. Use a systemized plan to analyze your plan and give a report about its performance. It also helps you make comparisons over time.