Art of Selling the Intangible and Pre-Selling

by Jay | Updated on December 17th, 2018

Many entrepreneurs email marketers today who are earning thousands of dollars each month. They have found financial freedom. And when asked what they exactly do with their online business, their answer is affiliate marketing. But what makes many entrepreneurs successful in affiliate marketing? Entrepreneurs are successful in affiliate marketing because they were able to convert the visits of Internet users into sales.

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How is it possible for affiliates to easily convince visitors to purchase their product or someone else?

Like anything else, you must teach the behaviors and help them understand the intangible. We are selling products that we cannot physically hold. That means we need to use several ways to gain their attention and condition them into buying the products we promote.


This happens when as you write your emails and help them convince that they are about to click on a link purchase a product they will love, enjoy, benefit with, and etc. You simply cannot promote the product by asking them to check it out.

There is an art of selling and helping people realize that they want something. Your goal is to make sure people are clicking the link you provided. With any Email Marketing Software such as GetResponse, Sendlane or Aweber, you can easily track those reports. You can check them out at my Resource Page

Just how well are you writing your emails and convincing them to click on it? That is your primary goal in getting sales. Of course, you want to build relationships and provide amazing content so your List will want to stay.

But if you do not have the skills to make your list want to click on your links, you will fail as an email and affiliate marketer. I am not promoting any hard sells. But help you understand what needs to be done.

Benefits sell and stories help your List put themselves in the position you want them to be in. If the product is about Yoga and meditation. Just how many of your list are busy in their daily lives? Have them picture themselves or set an example of you being busy and taking this product. It only takes 5 minutes a day to live in a stress, meditated life that makes me feel better, optimistic, goal oriented, and so forth.

You are the broker between your List and the Product. How are you taking on this challenge and get your List to click on your links? This is different than CTA. While we must have CTAs to get them to click, you need to provide What is in it for them or Why should they click? How convinced are your List?

Keep this in mind when you are writing your emails and promoting a product.


I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.