In this day and age, affiliate marketing has turned out to be a source of easy revenue but only when done in the right way. A study by VigLink reveals that Affiliate marketing is one of the top revenue sources for publishers. Further, the study shows that 76% of publishers say that affiliate marketing programs make it easier to monetize their content or website.
Many marketers who have done everything right have continued to smile over the years, why not you? Even if you have tried several times and failed to excel in affiliate marketing, all is not lost. This post has wrapped up some do’s and don’ts for affiliate marketing success. Ready to learn more? Let’s get started, shall we?
1. Up your social media game
When it comes to affiliate marketing campaigns, it is hard to ignore social media. You have to promote your campaigns on social media to get desirable results. No cutting corners if you want to see your efforts pay off. This is backed up by a PWC survey that states social networks are the most influential source of purchase inspiration.
Besides, the fact the average person spends around 135 minutes of his or her day on social media platforms, these channels have the potential you can tap and use. The best way to do this is by creating rich content for your website, hosting giveaways, participating in relevant conversations, and so on. You may also want to promote your content to reach an even bigger audience but keep in mind oversharing affiliate content could drive your followers away.
2. Diversify to different programs
This does not mean you to be a jack of all trade and master of none. No, this allows you to leverage different affiliate marketing options available. There are many affiliate programs, each with its various terms and conditions.
For example, some pay for every lead you generate, others guaranteed a lifetime payout on the sale you drive. Some for every lead you generate and so on. Comparing these programs before reaching a decision help focus on those programs with better rewards. You can even start by making a list of all programs you find appropriate before narrowing down to a few you find very rewarding.
In other words, if looking to grow your revenue continuously, then avoid focusing on just a single program. If you can handle more comfortably, the better.
3. Create quality content
Quality content without a doubt pays off. You engage and compelling content and driving more and more readers to your site. On the other hand, if you continue to publish poor content, even readers you had captured and retained will shift to other websites.
To win, you must be prepared to publish content that your prospects love. Consider even profiling them to understand them better. If possible and your budget allows, hire a skilled writer to prepare content for your site.
Continuously reviewing your content can help strike a balance between the content your readers want and your budget. Keep in mind, as much as you may want to make a profit, first focus on improving your content. It is easier to make a profit once you have the right content.
4. Be patient
Commonly, most people are not patient. The craving to see real results can sometimes drive many crazy. Affiliate marketing, like . most investments, takes time to see the expected results. So, don’t be astonished to see results after three or five months. When patient and doing the right things, eventually you will see the expected results.
It is similar to when schooling, you don’t quit in the process because you don’t have a clear picture of the grade to score. You keep doing your best and hoping for the very best outcome. It is the same with affiliate marketing. Just keep improving your current campaigns, and eventually, you will get to where you plan to be.
5. Maintain authenticity
Authenticity is everything today. Affiliate marketing is not an exception. You want to excel; then you must maintain your authenticity. There are no cutting corners. You will tend to attract more and more readers if they see you are genuine. No one is ever ready to engage half-baked or untrustworthy marketers.
Revealing your partnership at the beginning of every post is one excellent way of maintaining your authenticity. Ideally, make sure to share honest opinions, reviews, and other pieces of content without bias. For example, when paid to prepare product descriptions, do your best to write reliable product descriptions.
Affiliate marketing does pay off if done in the right way. It is a good source of passive income. Doing your homework well before getting started is a big bonus. The worst mistake you can make is getting started without knowing where to start, what next, how to make improvements, and so on.
Your success in affiliate marketing is primarily determined by your ability to prepare genuine content, maintain authenticity, ability to diversify and up your social media game. Ready to get started? Remember to keep the above do’s and don’ts in mind.
I've worked for WooRank, SEOptimer, and working on a cool SEO audit tool called SiteGuru.co. Now I have build Linkilo and SEO RANK SERP WordPress theme. I've been in the SEO industry for more than 5 years, learning from the ground up. I've worked on many startups, but also have my own affiliate sites.