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Fundamental methods of internal linkage
Have you ever thought of putting your web-content high on the search ranks? Well, all you need is good linking of your pages and posts. Internal links, which allows you to connect your content with other pages and articles within your website, can provide you with the hierarchy you need on your site. Through internal linkage, you are able to let Google give more link value to your VIP posts against the not very important pages within your site. There are several important principles that you need to observe so as to keep your SEO practice through internal links at its level best. Let’s talk about it!
1. Create enough content
The main aim of internal linking is to provide as much information as the site visitors would wish to have. This means that you must have lots of content and pages within your website. Having little and shallow content will limit the number of links you can provide your readers with. It is, therefore, chief to provide enough content to your page in order to have more linkable content in your website.
Other linking strategies may propose some complex ideas like having a balanced arithmetic formula or multiple layers of content pages and so on. This really doesn’t matter, in my own opinion. The gist is in giving your readers many useful links to take them to helpful areas.
2. Avoid shallow links.
Just to put this point better, I would tell you to invest in deep links. A common mistake among SEO practitioners is that most of us use too many links on their page that only takes them to homepages. Isn’t that too shallow to give your user? Sure because a homepage will not give your site visitors the satisfaction of getting enough context-based content. Strengthening your internal pages will not only boost your linkable content but also increase your site’s SEO strategy.
Another shallow link to avoid giving as a linking score point is the ‘Contact Us’ line. This is so common with newbies to the content marketer’s space. It’s totally unnecessary as it will only lead the user to the main pages that have little context-related content.
3. Using Anchor Texts right!
Just a reminder, the anchor text here refers to that text in a page that a user can click on and follow it to another internal or external page. It is always important to use the correct anchor text but the same must never be over-optimized. This is to mean that the key words chosen for each anchor text in a page should not be repeated over and over in every anchor text’s link.
4. Informative links.
Internal linkage focuses mainly on creating a friendly user-engagement experience. This means that every link should provide value to the user in terms of contextual content and ease of navigation between relevant pages. When the reader comes across a link that correctly matches the context of their search, they will definitely click on such link, and that is exactly what you want to give them. So ensuring that the link we choose is as informative as the reader would wish, is the whole duty of an epic internal linking strategy for your website.
5. Organized Hierarchy of Content
The content flow in the linked pages must be put in a systematic and well-prioritized way to give the readers a comfortable search experience. The content can be organized into relevant topics and then decide what topic gets to what page. We need to put the architecture completely elaborate and let it have flow both for the sake of the user and also to allow the search engine to give you appropriate top-level relevance on the search ranks. The timeworn SEO days of having a page for every keyword is unnecessary here. Just a naturally structured hierarchy of linked content, right from most important to the last sought info, should be our main focus.
Link it to Rank it! That is the verdict. For you to see your website get a top-level ranking and also to keep it relevant, internal linkage must be your daily practice. It is time to up your game in SEO practice by embracing the five fundamental principles of internal linkage. The SEO world is dynamic and these strategies may change over time. Keep yourself up to date with the latest developments in internal linking. It’s not complicated, but thou must be a consistent buddy! Waiting to see you at the top of the search engine. Cheers!